El Foro Mexico Sellers es el evento cumbre anual en CDMX. El Foro se compone de un programa intensivo de 2 días de educación en temas básicos e intermedios de comercio electrónico y específico en la plataforma de Amazon, 1 día de conferencias especializadas en temas técnicos y un espacio de exposición para empresas prestadoras de servicios, softwares de administración y servicios de logística.

EQUIPO DIRECTIVO

SALVADOR JIMÉNEZ

FUNDADOR Y DIRECTOR GENERAL

Salvador es un emprendedor con más de 30 años de experiencia profesional. Ha vivido gran parte de su vida en Estados Unidos, en donde trabajó para grandes empresas transnacionales de Tecnología y Telecomunicaciones. Con estudios en México en el ITAM, La Universidad Iberoamericana y el IPADE, Salvador ha creado y lanzado al mercado más de 9 Startups. Ha dedicado los últimos 3 años de su vida a estudiar a fondo el modelo de negocio de Amazon, es conferencista en temas de lanzamientos de marcas y estrategias de Amazon y además es un vendedor de productos gourmet en Amazon USA.

Es chef graduado del Cordón Blue y aficionado a los caballos, el golf, el vino y el buen comer. Tiene 4 hijos y vive entre la Ciudad de México y Los Ángeles, California.

Salvador fundó Mexico Sellers en el 2019 y tiene alianzas estratégicas con varias empresas y agencias en Estados Unidos, especializadas en servicios y consultoría para Amazon como Cascadia Sellers, Helium 10, Seller Labs, PingPong Payments y Echo Logistics.

CONFERENCISTAS

Jeff Cohen

Chief Marketing Officer, Seller Labs

Conferencia: «Estrategias que incrementan ventas y construyen una marca dentro de Amazon»

Jeff is a globally renowned expert who educates and motivates Amazon sellers on cutting-edge ways to improve their businesses, grow their sales, and drive profits. Along with the team at Seller Labs, Jeff works with tens of thousands of Amazon sellers, helping them with reputation management, brand building, advertising, and listing optimization. Today, Seller Labs manages over $100M in Amazon advertising and sends over 1M buyer-sender communications that build strong retail relationships.

Rachael Johnson Greer

Client Sstrategist and Founder, Cascadia Seller Solutions

Conferencia: «Cómo vender dentro de Amazon»

Conferencia: «Cómo tercerizar tu tienda de Amazon a una agencia»

Rachel worked for Amazon 8 years, in Fraud/Transaction Risk, Product Compliance & Sustainability, and managing hardware for Website Platform. Focusing on compliance for the largest online retailer in the world has given Rachel a unique perspective on safety. This perspective has brought forth the drive to really get the message out there that safety matters – and how to manage product policy and product safety performance issues on Amazon. Until recently there was nowhere one could go to obtain a degree or even just structured learning about compliance. The only way to gain the knowledge was to have the experience, and the one expert in the Amazon product development space who truly has that experience, is Rachel.

Peter Kearns

VP Business Development and Brand Strategy, 180 Commerce

Conferencia: «Estrategias que incrementan ventas y construyen una marca dentro de Amazon»

Conferencia: «Cómo crecer tu negocio con los principios fundamentales de Amazon»

Panel: «Cómo construir un negocio grande en Amazon»

Peter Kearns is an Amazon brand expert and has been working with brands and retailers on Amazon for eight years. His first four years was spent as a leader on Amazon’s Seller Services team working in the Apparel & Softline’s, Consumables and Sports & Outdoors category. He’s helped hundreds of brands ranging from global legacy brands to small direct-to-consumer start-ups generate $500+ million (and growing) in gross merchant sales. Since Amazon, Peter has been consulting with brands and retailers on their Amazon strategy. He’s now the Vice President of Business Development & Brand Strategy for 180Commerce. 180Commerce is a brand management and advising agency specializing in helping brands succeed on Amazon.

James Thomson

Partner, Buy Box Experts

Conferencia: «Los cambios y estrategias que tienen que evaluar las marcas al considerar Amazon como un canal de venta»

Panel: «Cómo construir un negocio grande en Amazon»

James Thomson is a partner at Buy Box Experts, a managed services agency supporting brands selling online. Earlier, he served as the business head of Amazon Services, the division of Amazon responsible for recruiting tens of thousands of sellers annually to the Amazon marketplace. He also served as the first Fulfillment by Amazon (FBA) account manager. Prior to Amazon, James was a management consultant and banker. In 2015, James co-founded the PROSPER Show, a continuing education conference for large Amazon sellers, and in 2017 published the book “The Amazon Marketplace Dilemma”, designed for brand executives seeking to control their brands on the Amazon marketplace. James has guest lectured at more than a dozen top business schools around the world, and been featured in Wall Street Journal, Forbes, Entrepreneur, Inc., CNBC, Bloomberg, Internet Retailer, Globe and Mail, CBC, USA Today, and many more.

Kevin Rizer

Founder and Principal, Private Label Paradise

Conferencia: «Cómo crear y lanzar una marca propia en Amazon»

Panel: «Cómo construir un negocio grande en Amazon»

Kevin Rizer is an entrepreneur and thought leader. The founder and former host of Private Label Movement, Kevin hosted the top-rated business podcast bearing the same name for more than two years. Having amassed over 250 episodes, Kevin interviewed the movers and shakers of the e-commerce world, and unearthed countless “rags to riches” stories of everyday people who started brands and changed the world.
A popular speaker to groups large and size on topics ranging from finding the purpose behind your business, to e-commerce and Amazon, Kevin has spoken on three continents.

Janelle Page

Executive VP of Marketing and Ecommerce Strategy, Nutraceutical

Conferencia: «Dominando el arte de convertir ventas dentro y fuera de Amazon»

Janelle Page is the Executive Vice-President of Marketing and eCommerce Strategy at Nutraceutical Corporation where she is responsible for directing the Amazon and eCommerce efforts of over 6,000 skus across a portfolio of 70 brands. Janelle’s career in business and marketing began in elementary when she first started selling blow pops and candy bars to her fellow schoolmates. Her resume includes successful ventures in marketing, real estate, sports nutrition, supplements, events, consulting, teaching, and public speaking. Over the years, she has created and sold several companies, as well as helped hundreds of brands—both large and small—grow their business. Prior to joining Nutraceutical Corporation, Janelle was the founder and CEO of KickFire Marketing and eCommerce Wranglers.

Brian Johnson

Founder and CTIO, Canopy Management

Conferencia: «El ABC de la estrategia de publicidad dentro de Amazon: Pay per Click & Sponsored Products»

Although affectionately known as the “Brain in the Jar”, he is anything but. Brian is a driving force in the eCommerce world. Not only has he achieved success as an online seller, but he has become the Leading Strategist in Amazon Pay-Per-Click Advertising.

Over the course of his career, Brian has founded: the Amazon PPC Troubleshooting community, Amazon PPC Consulting Association, PPC Scope ad management software, Sponsored Products Academy training course, and Canopy Management advertising agency for million-dollar brands.

Tim Jordan

Founder, Hickory Flats

Conferencia: «. . . «

With a background in business development (specifically in procurement and logistics), Tim Jordan arrived to the e-commerce game with relatively little experience but a solid drive to succeed. Within his first 12 months he had built a 7-figure Amazon account and became convinced that Private Label was the path to success. While building relationships with other sellers, he discovered a large demand for hands-on service providers and started Hickory Flats with a long-time friend in China.  With his experience in PL himself and his birds-eye view of hundreds of other Private Labellers via Hickory Flats, Tim is experienced and passionate about sharing his perspective on why people sometimes fail, but especially in sharing strategies and ideas that he has developed to find product ideas that really work!

Emily Wilcox

CEO/Co Founder, Elevate Growth Group

Conferencia: «. . . «

Emily Wilcox is a Founding Partner at Elevate Growth Group where she is responsible for helping clients crush their sales goals on amazon. On a mission to drive e-commerce growth, she is focused on enhancing brand visibility and finding creative ways for clients to reach more customers.

Prior to founding Elevate, Emily gained experience in brand building, entrepreneurship, and the Amazon ecosystem as the co-founder of Fayfaire Clothing Co, selling over $1M in baby apparel on Amazon.

Emily has been featured in CNET, the Detroit Free Press, and has spoken at several industry events, incluiding LA Trade Connect, and the Southbay Entreprenurial Center.

Whan she´s not working Amazon magic, Emily can be found in a Crossfit gym, raising two kids, or planning the next cabin getaway.

PATROCINADORES

FORO MEXICO SELLERS

PROGRAMA DE CONFERENCIAS

FEBRERO 6, 7 Y 8 DE 2020

JUEVES 6  DE FEBRERO

SALÓN PRINCIPAL

9:15 – 9:30

BIENVENIDA

SALVADOR JIMÉNEZ

PRESIDENTE DE MEXICO SELLERS

9:30 – 10:45

SESIÓN PLENARIA

AMAZON MÉXICO

10:45 – 11:00

DESCANSO

DESCANSO

11:15 – 12:30

CONFERENCIA

CÓMO CRECER TUS MARCAS CON LOS PRINCIPIOS DE NEGOCIO DE AMAZON. [PETER KEARNS]

12:35 – 13:45

CONFERENCIA

CAMBIOS Y ESTRATEGIAS QUE TIENEN QUE CONSIDERAR LAS MARCAS AL DECIDIR VENDER EN AMAZON. [JAMES THOMSON]

13:45 – 15:00

DESCANSO PARA COMIDA

DESCANSO PARA COMIDA

15:00 – 16:15

CONFERENCIA

CÓMO MANTENER TU NEGOCIO BAJO LAS REGLAS Y LINEAMIENTOS DE AMAZON. [RACHAEL JOHNSON]

16:20 – 17:30

CONFERENCIA

OPTIMIZA TUS LISTADOS PARA MEJORAR TU CONVERSIÓN Y VENDER MÁS EN AMAZON. [EMILI WILCOX]

17:30 – 17:45

DESCANSO

DESCANSO

17:45 – 18:45

CONFERENCIA

EL ABC DE LA PUBLICIDAD PAGADA DENTRO DE AMAZON, PAY PER CLICK Y PRODUCTOS PATROCINADOS. [BRIAN JOHNSON]

18:45 – 20:45

COCKTAIL PARA ASISTENTES

VIERNES 7 DE FEBRERO

SALÓN PRINCIPAL

9:20 – 9:30

BIENVENIDA

SALVADOR JIMÉNEZ 

PRESIDENTE DE MEXICO SELLERS

9:30 – 10:45

PANEL

CÓMO CONSTRUIR UN NEGOCIO GRANDE EN AMAZON. [PETER KEARNS, JEFF COHEN, JAMES THOMPSON, KEVIN RIZER]

10:45 – 11:00

DESCANSO

DESCANSO

11:15 – 12:15

CONFERENCIA

AUMENTA EL TRÁFICO Y VENTAS DENTRO DE AMAZON. [JANELLE PAGE]

12:20 – 13:45

CONFERENCIA

TERCERIZA TU NEGOCIO DE AMAZON A UNA AGENCIA. [RACHAEL JOHNSON]

13:45 – 15:00

DESCANSO LUNCH

DESCANSO LUNCH

15:00 – 16:15

CONFERENCIA

LAS MEJORES HERRAMIENTAS DE SOFTWARE PARA CONTROLAR TU TIENDA EN AMAZON. [TIM JORDAN]

16:20 – 17:30

CONFERENCIA

CÓMO CONSTRUIR Y LANZAR UNA MARCA PRIVADA EN AMAZON. [KEVIN RIZER]

17:30 – 17:45

DESCANSO

DESCANSO

17:45 – 18:45

CONFERENCIA

CÓMO USAR INFLUENCERS PARA TRAER TRÁFICO A TU TIENDA EN AMAZON. [MÓNICA VILA]

SÁBADO 8 DE FEBRERO

WORKSHOPS

WORKSHOPS EN ESPAÑON

9:00 – 11:45

WORKSHOPS

CÓMO CONSTRUIR UNA ESTRATEGIA EN AMAZON BASADA EN VIDEOS. [JANELLE PAGE NUTRACEUTICALS]

CÓMO INICIAR UN NEGOCIO EN AMAZON

12:15 – 14:30

WORKSHOPS

ESTRATEGIAS QUE HACEN CRECER LAS VENTAS Y A LA VEZ CONSTRUYEN UNA MARCA EN AMAZON. [JEFF COHEN & PETER KEARNS]

CÓMO LANZAR UNA MARCA PROPIA EN AMAZON

15:30 – 18:00

WORKSHOPS

USANDO YOUTUBE PARA ACELERAR SU MARCA PRIVDA EN AMAZON. [JANELLE PAGE]

CÓMO HACER CAMPAÑAS EN FACEBOOK PARA AMAZON